Signage at Cross Lanes


After months of battling with the local planning team and highways, on the 18th May our first sign to be approved by the planning team was erected, half a mile advance of Cross Lanes westbound on the A66. The sign was manufactured by a local company in Barnard Castle, William Smiths. The initial application has finally been approved for an advance sign eastbound and a sign on the corner of the site as well, we just now have to save funds to have these made as all our money for signage has been spent on extra planning fees.


A huge thank you to over 2,000 customers who have signed our signage petition in the farm shop.

A sample of the comments are:

- ridiculous to have a business with no signs, we had to brake suddenly

- an accident waiting to happen

- a ridiculous decision, great place with a great ethos, why make it a hidden gem

- new business employing people, boosting the economy, for goodness sake give them a break

- have passed the building many times without knowing what it was

- local business is life blood of area and community, safe signage is essential to its success

- unforgiveable oversight, why weren't you warned at the planning stage?

- without signage it actually makes it more dangerous as we experienced when overshooting the turn off and had to do a u turn

- we had to drive at 30mph on the A66 looking for it


The Highways Officer responsible for the A66 in County Durham stated that our initial application for signage be recommended refusal on the grounds that they would be a danger and distraction to passing traffic. We have fought our corner and have had tremendous support from our customers. We were ordered to remove all temporary signage and threatened with legal action by our planning authority.... our 1.5 million project has certainly provoked a subject for discussion and some very strong views to be voiced.


After our initial application was refused William Salvin, local Land Agent offered us the site which we have just had approved and sign now in place. We communicated with the Highways Agency about this new location for a sign and Mr Salvin kindly submitted a planning application for the site. We would like to extend our gratitude to Sir Andrew Morritt and William Salvin for making this new site available to us.


Helen Goodman our local MP visited Cross Lanes in December 2011 and kindly offered her support in writing to the Highways Agency voicing her concerns to the objection to the signs, describing it as 'very disappointing'. The press have covered our story in various articles over the last couple of months, see a recent article in The Northern Echo 'MP supports farm in wrangle over signposts'.


Building signage

Making the sign

We have designed and manufactured our very own bespoke sign which has been fixed onto the east elevation of our eco building. Templates were drawn up in the Cross Lanes office and then Nigel Hodgson who works for P & S Coverdale set to work to create the sign. The letters were made using a flat steel plate which was cut by hand with an oxy-propane torch, the edges were then wrapped with flat plate and welded to give the 3D effect using a MIG welder. The letters were fixed into place using stainless steel dowels and exopy resin.

Fixing sign to wall



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Cross Lanes Sign


Building Sign





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